Fisher is a giant in the world of Metalldetektoren - the oldest of the global brands, with a wealth of experience and still going strong. The best thing about Metalldetektoren Fisher is that it has managed to maintain its position in a huge pool of young and successful competitors. Machines from this company are very decent, but innovation and technology are not that cool. What is the secret behind this? The Fisher management team took an ingenious approach to marketing that prioritised user satisfaction. Products from this manufacturer may not be the most innovative or technically crazy, but they always respond to the current needs of buyers.