Verification of the authenticity of customer reviews:

Each consumer review is checked for authenticity before it is published to ensure that reviews only come from consumers who have actually purchased/used the products reviewed.

The review is checked manually by comparing the review with the order history of the merchandise management system in order to make a previous product purchase a necessary condition for publication.

And by sending individualized links to consumers after completing an online order, which lead to an online review form and ensure that access to the review function is only granted to those consumers who have actually purchased a product.